Aiming to capitalize on growing marketing opportunities in the MMME sector, women entrepreneurs make their presence dominantly felt at the current Vyapar 2022 meeting here, showcasing a wide range of products and their business acumen that attracts both local buyers and global giants. e-commerce.
Among the more than 300 exhibition stands at the exhibition, 65 of them belong to women business leaders, whose tangible confidence and professionalism show that they strive for big in their respective enterprises, the organizers said in a statement here.
From groceries to crafts, they have shown riveting products to buyers, including global e-commerce companies such as Amazon and Flipkart.
Minimol Mathew, owner of the Nahomi organic mushroom farm, showed a number of value-added products made from mushrooms, including oyster mushrooms powder, oil, chocolate, soap, pickles and cake.
“Oyster powder has been shown to be useful in treating the thyroid gland. “We turn unsold mushrooms into value-added products that are sold through big fairs,” said Matthew, a native of Vitura in Thiruvananthapuram who attends major fairs throughout India.
Geetha from Kalpetta has set up a stand for its West Mount Caffe venture. She said that her company sells first-class Arabica coffee powder, which is known for its excellent quality, taste, taste and aroma.
“We mainly export Arabica coffee powder to Dubai. Our main markets in Kerala are five-star hotels, high-end restaurants and branded supermarkets,” she added.
Kasaragod-based Arunakshi M launched its Viflowers plant, a pillow and mattress company, during the pandemic. In no time, microfiber pillows, which are useful for reducing neck pain, have gained a prominent place in the market and the company registered a turnover of 50 lakh Rs last year.
“Our main markets are Kerala and Karnataka. I have about 10 employees and all of them are women, “she said.
Hailing from Pathanamthitta, Suma Reggie, Managing Director, Taste of Travancore, has a pickle brand, Mummy’s Secret, which offers about 25 types of vegetarian and non-vegetarian pickles.
Reggie says he prepares these pickles in the conventional way, without adding any preservatives. She believes that quality and taste have helped organic products find a place in LuLu Group’s hypermarkets.
“On Vyapar 2022 we received inquiries for the export of products, except for their delivery to the domestic market. “There are discussions with brands like Reliance and More to present the products in their supermarkets,” said Reggie, who is also a politician.
Vandana Jubin, founder of MinyM, is skilled in the chocolate industry and has already written a screenplay for her success as an entrepreneur. Graduated in engineering from Chalakkudy, she focuses on the production of healthy sugar-free chocolates using natural ingredients.
She makes more than 25 varieties of chocolates, including sugar-free chocolates, using stevia, a natural sweetener.
“Apart from local buyers, I have a large number of inquiries about the export of Vyapar 2022 chocolates. We have an online platform for selling products, but I am focusing on connecting with large e-commerce companies to gain more visibility,” said Jubin.
Featuring a set of attractive bags, masks and stationery made of jute, Sujatha K from Palakkad expresses confidence that Vyapar 2022 will help expand its business brand Tiddy Bags.
It has been making jute products for the past nine years and has about 12 employees working under it. Even COVID-19 could not quell her entrepreneurial spirit, as she took full advantage of the grim situation by accumulating large orders for cotton masks.
Organized by the Ministry of Industry and Trade to give a big boost to the MSME sector, which has been hit hard by the pandemic, the city’s three-day Vyapar 2022 will end on Saturday.