If you want yours startup to be successful, especially in the long run, you need to find a way to build trust. We hope that you run your business so ethically and transparently that trust will become natural over time. But when you first start, you don’t have a lot of history for people to investigate – and newcomers will naturally be suspicious of your brand.
What are the best ways to start a new startup to build trust initially? How can you start convincing new customers that your new brand is reliable?
A new startup must start with a reliable kernel
To build trust, there is nothing more important than starting with a reliable core. If your business is naturally reliable, people will eventually trust it.
To build trust – start with the big three:
Focus on the quality of your products and services. You probably didn’t get into this business to cheat people or cheat them with money, so be sure to stick to those principles. On the other hand, suppose you are really interested in providing high quality products and services to those who need them. Trust will come naturally in the end – and it will be easier to build trust from the start.
If your startup can attract financing, probably already has strong leadership. Make sure you highlight at least a few team members with a lot of experience and knowledge in this industry. People are more likely to trust people than impersonal institutions.
Manage your company as ethically as possible, focusing on honesty, transparency, sustainability and mutual respect. Of course, ethics may be a bit subjective, but there are obviously some “wrong” things that need to be done in the business world.
Demonstrate leadership of thought and experience
Demonstrate your mental leadership and experience as much as possible. If you become recognized as a real authority in this space, people will naturally trust your brand more. There are many ways you can do this.
One of the best is to start a content marketing strategy. By using written, video and audio content, you can directly engage your audience and prove to them that you know what you are talking about.
A combination of blog posts, white papers, e-books, podcasts and even streaming video sessions can help you educate your audience and gain more visibility. If you constantly produce high quality work and other important players in the industry respect this work, people will naturally trust you more.
Practice publishing guests and building relationships
There are many viable strategies for building relationships, but one of the best is guest authorship, which will increase your reliability in many ways. The idea is this: once you’ve created an archive of content on your own website, you can use the power of your author’s profile to request permission to create posts on external websites.
Once you’ve established yourself as a guest author, you can write content for these publishers and include some links to your main website.
The practice of publishing guests and building relationships has several advantages. For starters, you will be able to increase your visibility and ensure that your status as a thought leader is seen in many different channels. You will reach thousands and potentially millions of new people with your words – and all these people, as a result we will trust you more.
The links you build will also build trust and generate referral traffic.
Your goal with guest posting and link building is to build trust, as well as send people directly to your website when they encounter your links in your work. These links also serve as a kind of vote of confidence, increasing your credibility in the eyes of search engines; That’s why link building is such an important strategy for search engine optimization (SEO), ultimately helping your website rank higher in search engines and attract more organic traffic.
This strategy is becoming more powerful as you work with more well-known and trusted publishers. You can “climb the ladder” of reliability, so to speak, gradually work with more reliable and recognizable brands with the growth of your authority as a guest author.
Be honest and transparent in all matters
Then make sure your company is as honest and transparent as possible, especially in publicly visible communications. For example:
Answer the questions honestly and comprehensively to build trust.
If someone asks you a question, answer that question directly, honestly and completely. Avoiding the question, ambiguous answering, or deliberate lying can compromise your reputation, especially if you are publicly exposed to it.
Respond to bad news proactively to build more trust.
If you are experiencing a security breachIf you’re going to miss a deadline or if your company is about to deal with a massive PR incident, try to deal with the bad news proactively. This can temporarily damage your reputation, but it is much better than the alternative; most customers would prefer to work with a brand that honestly addresses the bad news, rather than a brand that tries to cover up the bad news.
Admit your mistakes and apologize.
Your company will make mistakes, especially in your early stages of growth. Be prepared to admit these mistakes and apologize.
Form recognizable partnerships and relationships
If your brand is not reliable, consider partnering and connecting your brand with other trusted brands. If you manage to attract a significant customer that people already trust – this is a big profit.
If you can’t do this, try getting certificates from reputable organizations, partner status with specific partners, and loans from previous publishers you’ve worked with. Trust through association is incredibly powerful and you can’t afford to ignore it.
Prioritize fast and clear communication to build trust
As much as possible, you need to prioritize quickly, clear communication. People should be able to contact your company and talk to a representative within a day or two, preferably within hours. They should also receive clear and concise information from you.
It is therefore essential to train all your staff members in effective and reliable communication. Templates can help, but it’s also important to be honest and authentic in your communication.
These are some of the most important areas you will need to focus on to build trust:
Sales for better trust building
People will not buy from you if you are sellers are unreliable, unclear or inaccessible. Make sure your sales staff is equipped with the necessary resources to fully answer customer questions, respond quickly and provide support when needed.
Customer service is a big area of building trust
People need to know that they are can rely on your brand to intensify when something goes wrong. A strong customer service team can easily make up for all the mistakes you make and turn frustrated customers into reassured people. Your customer service department should make good use of advice to acknowledge mistakes and apologize; You will probably need to do this regularly, period.
Be active in social networks. This is potentially your biggest channel of communication and the one that is most publicly visible, so it should represent your most trusted party. Do not bury unpleasant comments or questions; acknowledge them and address them in the best way you can.
Earn good reviews
Do your best to win good reviews from your customers. If you give away high quality products and services and you provide adequate customer service, this should happen naturally. But you can make this process even faster and more reliable by directly asking for feedback from your customers.
As an added bonus, good reviews are one of the best ways to grow your business. More people will see your brand name and are much more likely to buy products and services from you in the future because you have the support of your customers from the past.
Building trust is not an easy task. You will probably encounter several obstacles on your way to building a better reputation for your brand, especially if you are just starting out. But with these strategies, you can build trust much more reliably and start generating more revenue from new customers.
Credit to the image: by William Fortunato; Pexels; Thank you!