Twitter is ready to launch a new long-term blogging feature called Twitter Notes in the coming weeks, according to report from TechCrunch.
Leaks and reports of such a feature have been circulating for months. In May, application researcher Jane Manchun Wong shared screenshots of feature called Twitter Notes or Twitter Articles, which allow users to write formatted blog posts full of photos, links and embedded tweets. More screenshots of the same tool were shared in April by another app researcher, Nima Owji, who showed options for users to share posts with their followers or create stand-alone links for posts to share elsewhere on the web.
According to TechCrunch, the feature is currently called Notes and is prominent in beta versions of Twitter. But although the feature is reportedly ready to launch in the coming weeks, it may be delayed by further experiments.
The Twitter article composer is now available with Focus Mode (this button at the top right), which expands the composer to full screen, hides the sidebars pic.twitter.com/oOhyM1IIWs
– Jane (@wongmjane) May 4, 2022
Adding long writing to Twitter could drastically change the nature of the platform, which has long been defined by short writing (initially tweets were only 140 characters long, before doubling to 280 characters in 2017). On the other hand, Twitter is probably already full of longer written titles, shared in the form of threads of tweets or tweeted screenshots of other “articles or users’ own writing” (usually taken in the iOS Notes app).
By including long writing in its platform, Twitter can potentially capture more than the value of these posts. Posting articles or notes directly on Twitter would make the text indexable for marketing and search purposes. It can also be combined with the company’s nascent newsletter feature. In 2021, Twitter bought the company for the Revue newsletter to compete with competitors such as Substack and has since integrated Revue ‘s newsletters Twitter user profiles. However, it seems that the feature has not yet gained wider popularity.