Ruby Hotels will pay for staff tattoos

(CNN) – In the cutthroat post-pandemic world of hospitality, finding the best employees is everything. Now a hotel group has decided to attract star staff by offering a golden handshake – or a free tattoo if they keep it for six months.

Germany’s Ruby Hotels, which has 16 properties across Europe, offers recruits up to €500 ($511) to get a new tattoo, piercing or haircut after they reach six months on the job.

And just over a month since the scheme launched in June, applications to work with the brand have already increased by 25% – despite it being the summer holiday period in Europe.

“Given the shortage of staff in the hospitality industry across Europe, this is a very satisfactory result,” Uta Schörer, Ruby’s vice president of human resources, told CNN.

Uta Scheurer herself, who runs the campaign, has tattoos.

Uta Scheurer herself, who runs the campaign, has tattoos.

courtesy of Ruby Hotels

The campaign is partly about attracting attention, she said, but more importantly, they want to attract the kind of staff they want in their hotels: “Team players who value character, soul and individuality,” the company wrote in a statement.

“Ruby wants to encourage its employees to create their individual success story, show their own individuality and also show it at work.”

“We love people with personality and that’s what we want to communicate,” Schorer added.

Schorer, who has tattoos herself, told CNN that “the combination of individual characters is what creates the mood and the success of Ruby.”

All Ruby hotels are a little unusual.

All Ruby hotels are a little unusual.

courtesy of Ruby Hotels

She continued: “Tattoos, piercings and hairstyles are very personal.

“They are different for everyone, emotional for everyone, with meaning. At Ruby, every employee can and should be themselves. Many companies claim this; We prove it with this campaign.”

She added: “Everyone wants tattoos, by the way [not piercings or hairdos]. It shows that we hit a nerve with our approach.”

And if current employees feel left out, it won’t be for long. The scheme did so well that they expanded it. When an existing employee hires a new one, the brand will pay for a tattoo for each of them.

The campaign will continue until the end of the year.

Main image: chika_milan/Adobe Stock

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