Planning for the impossible – TechCrunch

Impossible Foods founder Pat Brown discusses high goals in the face of the climate catastrophe

Few weeks Before retiring from his long-serving position as CEO, founder of Impossible Foods and current CVO (this is a senior visionary, so to speak), Pat Brown published a research paper co-authored with UC Berkeley, Professor of Genetics and Development Michael B. Eisen.

IN document had a cumbersome headline: “Rapid global cessation of livestock farming has the potential to stabilize greenhouse gas levels in 30 years and offset 68 percent of CO2 emissions this century. ”

“Most people only read the title when it comes to scientific articles,” Brown said during a panel at TC Sessions: Climate this week. As for scientific documents, he does everything he writes on the box.

The topic of animal husbandry – and its impact on biodiversity and climate – is a long-standing pet project for Brown. This is one that significantly preceded the founding of Impossible in 2011. In fact, in many ways, this is what prompted the company. More than just an alternative meat company, Brown sees the impossible as an important step toward reducing human dependence on livestock.

“The historic decline in terrestrial biomass, as local ecosystems have been transformed to maintain grazing livestock, and the cultivation of fodder and fodder crops accounts for up to a third of all anthropogenic CO2 emissions to date, “the newspaper notes. “Life, especially large ruminants, and their supply chains also contribute significantly to the anthropogenic emissions of methane and nitrous oxide by powerful greenhouse gases (GHGs).”

Brown ultimately sees biodiversity as an even more pressing concern than climate change (although, obviously, one cannot completely separate one from the other in a conversation like this). The destruction of habits is a major factor in the extinction and decline of animals across the spectrum, and agriculture, in turn, is the biggest driver of this.

In an event packed to the brim with start-ups looking to take a bite out of climate change, it’s clear that no solution will fix this mess – but anything that can help reduce human dependence on livestock and all that. it will undoubtedly be a step in the right direction.

Brown believes that Impossible’s approach to solving the problem is “subversive.” This is a strange choice of word for an 11-year-old company whose recent raises $ 500 million estimated it at $ 7 billion.

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