Pixar’s film grossed $ 51 million from the in-house show

Chris Evans voices Buzz Lightyear in Pixar’s “Lightyear.”

Disney

Pixar’s “Lightyear” reached $ 51 million, the best animated feature since the pandemic.

Internationally, Disney the film grossed $ 34.6 million in ticket sales, reaching a global contribution of $ 85.6 million.

The performance of the animated film, although strong for a pandemic, did not meet expectations. Box office analysts predicted that Lightyear would bring in between $ 70 million and $ 85 million in the domestic market.

Expectations were high as the last two films in the Toy Story franchise sold over $ 100 million in tickets, according to Comscore. Toy Story 4 surpassed $ 120 million in its domestic market debut in 2019, and Toy Story 3 generated more than $ 110 million at its inception in 2010.

“Lightyear had great potential on paper, but a number of factors led to this very rare failure at the Pixar box office,” said Sean Robbins, chief media analyst at BoxOffice.com.

It is unclear whether there will be fierce box office competition Universal Jurassic World: Dominion, which generated $ 58.6 million over the weekend, and Paramount and Skydance’s “Top Gun: Maverick,” which provided another $ 44 million, was the reason for less than Lightyear’s expected start or if users were confused about the film’s release.

After all, there have been no Pixar movie theaters since 2020. “Forward.” The last three of the animation studio, “Soul”, “Luca” and “Turning Red”, have been released on the Disney + streaming service.

“Did the film open up in a market too crowded with male-powered films?” Robbins asked. “Was marketing ineffective in presenting the idea for this film to two generations of Toy Story fans?” Has Disney’s strategy of transferring Pixar movies directly to streaming over the past two years had the opposite effect and hurt the brand’s value?

“These are just some of the valid issues that we, and Disney in particular, need to address,” he said.

Robbins noted that movie watching has apparently recovered in 2022, attracting demographics that had not been returned before. Still, one of the most reliable franchises before the pandemic missed expectations.

“It was a good old-fashioned summer holiday film weekend with three films earning more than $ 40 million as competition for moviegoers’ attention heats up,” said Paul Dergarabedyan, a senior media analyst at Comscore. “The newcomer Lightyear will now be counting on a longer trajectory in cinemas after a debut that left some unhappy.”

Dergarabedyan said word of mouth he should help attract families to theaters in the coming weeks before the release of Universal Minions: Rise of Gru.

Disclosure: Comcast is the parent company of NBCUniversal and CNBC. NBCUniversal is the distributor of “Jurasic World: Dominion” and “Minions: The Rise of Gru”.

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