Meta CEO Mark Zuckerberg announcements today, when the company launched a digital designer clothing store called the Meta Avatars Store. Zuckerberg made the announcement live on Instagram with Instagram vice president of fashion partnerships Eva Chen.
It is not known how many people will actually want to spend money to dress their avatars in designer clothes, but Zuckerberg sees the new fashion options as a way for consumers to express themselves through their avatars.
The new virtual store launches on Facebook, Instagram and Messenger and will allow users to buy digital clothes for their avatars. The store will start spreading next week and will initially offer digital outfits from Balenciaga, Prada and Thom Browne. Meta has not disclosed any information about the prices of these digital toilets. It is worth noting that free clothing options for Meta avatars will still remain available.
Zuckerberg said Meta plans to make the store an open market where developers can create and sell clothes.
“We are launching our avatar shop on Facebook, Instagram and Messenger so you can buy digital clothes to style your avatar,” Zuckerberg said in a statement. “Digital goods will be an important way to express yourself in the metaverse and a major driver of the creative economy. I’m excited to add more brands and bring that to VR soon. “
The Meta Avatars Store will begin distribution next week in the United States, Canada, Thailand and Mexico. The company plans to introduce new brands for the store soon.
Today’s announcement comes after Meta is working to improve its avatars as it continues to invest in building the metaverse. Earlier this year, Meta bring your 3D avatars to Instagram and released updated avatars on Facebook and Messenger. The update brought more expressions, faces, skin tones and avatars accessibility devices. The company now also allows consumers to bring the same avatar in all meta platforms, including VR.