Maruti Suzuki invests Rs 2 Crore in AI Startup Sociograph Solutions

Maruti Suzuki India Ltd. has invested around Rs 2 in Sociograph Solutions Pvt. Ltd., a start-up company specializing in artificial intelligence.

The investment is part of MAIL’s initiative to support start-ups with promising mobility solutions. India’s largest carmaker in sales plans to use Sociagraph Solutions ‘visual AI platform, called Dave.AI, to enhance its customers’ digital sales experience.

“Our investment in SSPL demonstrates Maruti’s determination to improve business performance with state-of-the-art technology,” Hisashi Takeuchi, managing director and CEO of Maruti Suzuki India Ltd., said in a statement.

Maruti Suzuki launched its Mobility & Automobile Innovation Lab program in 2019 to enable the country’s launching mobility ecosystem. The Maruti Suzuki Innovation Fund was set up to invest in start-ups at an early stage, part of Maruti Suzuki’s programs.

“Our intention is to encourage innovation and encourage the entrepreneurial spirit of start-ups,” Takeuchi said.

According to the co-founders of Dave.AI Sriram PH and Ananth, working with Maruti Suzuki is extremely helpful not only by validating the company’s concepts, but also by learning and mastering the skills needed to increase operations in a sustainable way.

“By publishing our partnership with Maruti Suzuki under the MAIL program, we have registered 300% revenue growth and are on track to reach an annual revenue stage of $ 1 million this fiscal year,” they said.

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