Israeli wearable tracker Co Playermaker is raising $ 40 million

Israeli developer for performance monitoring, mounted on wearing shoes Playermaker announced the completion of a $ 40 million round of funding led by Ventura Capital Group, featuring MIG Capital, Pegasus Tech Ventures and others. This brings to $ 50 million the total amount raised by the company since its inception in 2016.

The funds will be used to expand marketing and develop sports platforms in addition to football, starting with basketball.

Playermaker’s wearable performance tracking device turns any shoe into a connected solution that captures professional, tactical, biomechanical and professional-grade physical data from the motion source. This provides valuable insights and analysis to enable and enable athletes at every level to maximize their skills, monitor the risk of injury and accelerate recovery from injury.

Previous performance tracking resources, which inform coaches and athletes about the effects of training, match performance and injury management, have generally been widely available only to professional male athletes. The Playermaker device provides equal opportunities for all athletes, regardless of age, skill level or gender. The company makes elite performance tracking and data insights accessible and accessible to all athletes.

Guy Aaron, co-founder and CEO of Playermaker, said: “Our mission is to challenge the differences in the sport by striving to achieve fair play and equal opportunities for all, ensuring that everyone has access to the knowledge they need to to improve your game. We empower and inspire boys “girls from all over the world of sport to stay active, pursue their dreams and be the best they can be, regardless of their discipline, location or resources. Ultimately, where there are passion and shoes, this is where we want to be. “

Playermaker has formed a series of partnerships, including with young Liverpool star Harvey Elliott, who is the brand’s ambassador, and with the recently promoted English Premier League team Fulham. FC The company has also expanded its project with the English Football Association (FA) and the University of Leeds Beckett to study and provide an in-depth insight into the requirements of women’s football.

Playermaker has already launched its multi-sport platform and is working with a number of elite and entertainment basketball teams in the US and the EU, laying the groundwork for a new, multi-sport, B2C offering.

Posted by Globes, Israel Business News – en.globes.co.il – on June 19, 2022.

© Copyright by Globes Publisher Itonut (1983) Ltd., 2022.


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