Instagram is chasing TikTok with a new full screen show, upcoming photo changes and navigation – TechCrunch

Instagram announced today that it will begin testing a new version of its full-screen show, similar to TikTok, which aims to improve the way photos appear in this new format. The company said it would also use this experiment to test changes to the navigation bar at the bottom of the Instagram app, where it will soon add shortcuts for creating posts and accessing messages.

As you may remember, Instagram was somewhat controversial move your compose button to 2020 when given first place in the center of the Reels navigation bar. The create button was then tucked away in the upper right corner of the app. The choice may benefit Instagram by directing users to Reels – albeit only incidentally, in some cases – but it may discourage users from creating a quick post. The fact that Instagram says it will now test the return of the button back in the navigation bar may signal a decline in new content creation as more people redirect their time and energy to TikTok.

As for the full screen show, Instagram had launched a similar experiment in May where he was soon greeted with consumer complaints and negative reviews. In addition to hiding inscriptions and comments, the updated format shows all the content in a ratio of 9:16 – including the classic square photos of Instagram and horizontal images. For those photos that don’t fit the show properly, Instagram applied a blurred, gradient border to make them merge. Needless to say, a lot Instagram users they were not fund of this change – and explained why in his answers to the head of Instagram Adam Moseri’s posts about the update.

Another problem with the previous test was how the show included odd white space between posts. This made the show look like a cross between the real TikTok full screen show and the more traditional card-style show, where the posts were split. Consumers also said the new format has made their feed look more crowded as a result. Instagram has already explained to TechCrunch that the new full-screen broadcast test, which is being released, will no longer show white space at the top and bottom of posts when watching videos at 9:16.

However, the new show holds some promise for the creators, as Instagram said it will start recommending their content to users who don’t follow it – similar to how TikTok throws content it thinks it might like on its page. For You. It can also be said that it is useful for professional creators and advertisers when different applications are standardized around one format, as it allows the content to be easier to reuse on different platforms.

The changes were Meta CEO Mark Zuckerberg announced on Instagramwho said that “photos are still an important part of Instagram” – a comment aimed at responding to the negative reaction of those who use Instagram primarily for photography and who now believe that Instagram no longer appreciates their contribution amid their desperation to clone TikTok and change users to video.

Zuckerberg’s post also says that Instagram is working on ways to improve the way photos are shown in this show in full screen, and some users will see that the test is coming soon to the app. He did not specify what Instagram is doing to address users’ concerns.

The changes to the navigation bar were not mentioned in his post, nor are they shown in the images provided by Instagram (shown above). But a spokesman noted them in response to a question about how this test differs from the one that arrived in May.

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