The NetEase Games booth at the China Joy Conference in Shanghai on July 30, 2021.
Arjun Harpal CNBC
In the Chinese service, similar to Twitter, Weibo, the official account of Diablo Immortal is banned from publishing for “violation of relevant laws and regulations.” It is not clear which rules he violated the account.
NetEase declined to comment further on the game’s delay. Activision Blizzard was not immediately available for comment from CNBC.
Diablo is one of Blizzard’s most popular franchises, and China is one of the world’s largest gaming markets. The slowdown will be an obstacle for NetEase, which marked a slowdown in revenue growth in the first quarter of the year.
Diablo Immortal is plagued by bad reviews from users of the website Metacriticwho have criticized the game for its microtransactions, which they say require large sums of money to do well in the game.