How Luis Theroux became a feeling of “flickering” at the age of 52

Four or five times a week these days, an old friend will contact Luis Theroux and tell him, “My daughter keeps going around the house singing your rap,” or “My wife practiced your rap in her Pilates classes.” Passing a primary school, Mr. Teru has the feeling that they are watching him, the feeling that is confirmed when he hears a child shouting behind him: “My money is not shaking.

His agent makes dozens of requests for personal appearances and invitations to appear. Mr. Teru, a 52-year-old British-American documentary filmmaker with a somewhat anxious demeanor, rejected them all, not least because, as he said in a video interview from his London home, “I’m not trying to do it like rapper. ”

But in a sense he already has: Mr. Teru is the man behind Jiggle Jiggle, a sensation on TikTok and YouTube where it has been broadcast hundreds of millions of times. He utters a rap in a low voice that bears traces of his education at Oxford, adding amusing light to the lines “My money doesn’t shake, it folds / I’d like to see you move, move for sure.”

For Mr. Theroux, son of the American writer Paul Theroux and cousin of actor Justin Theroux, the whole episode was weird and a little disturbing. “I’m glad people are enjoying rap,” he said. “At the same time, there is a part of me that has a certain amount of mixed feelings. It’s bitter to experience a breakthrough in virality through something that at first glance seems so disposable and so inconsistent with what I’m actually doing at work. But we are there. ”

The story of how this father of three middle-aged children conquered youth culture with a new rap is “a confused example of the 21st century just for the strangeness of the world we live in.” Said Teru.

“Jiggle Jiggle” appeared for years before it became fashionable. It began in 2000, when Mr. Teru hosted Luis Teru’s Strange Weekends, a BBC Two series that delves into different subcultures. For episode in his third and final season, he traveled to the American South, where he met a number of rappers, including Master P. As part of the show, he decided to make his own rap, but had only a few scanty remarks: “Jiggle Jiggle / I love when you move / Makes me want to dribble / Do you like the violin? ”

He enlisted Reese & Bigalow, a rap duo in Jackson, Miss., To help him get in shape. Bigalow cleared the opening lines and linked the word “jingle” to the word “jingle” to suggest the sound of coins in your pocket. Reese asked him what car he was driving. His answer – Fiat Tipo – led to the lines: “Get in my Fiat / You really have to see it / Six feet or two in a compact / No play, but fortunately the seats are back.”

“Reese & Bigalow inspired rap with real quality”, Mr. Said Teru. “I could never write the elements that make it special. At the risk of analyzing it, the ingenious part of it, in my mind, said, “My money is not shaking, folds“There was something very satisfying about the rhythm of those words.”

He filmed the song live on the hip-hop station Q93 in New Orleans, and BBC viewers witnessed his rap debut when the episode aired in the fall of 2000. This may be the end of “Jiggle Jiggle” – but Luis Theroux’s Weird Weekends ”gained new life in 2016 when Netflix licensed the show and began streaming it on Netflix UK. The rap episode became a favorite and always when Mr. Teru made advertising circles for a new project, interviewers would inevitably ask him about his hip-hop raid.

In February of this year, while we were advertising a new show, “The Forbidden America of Luis Teru“Mr. Theroux sat down for an interview on the popular web talk show “Date of shop for chicken meat,The host is the London comedian Amelia Dimoldenberg.

“Can you remember any of the rap you made?” Miss. Dimoldenberg asked, making Mr. Teru do embark on his rhymes in what he described as “my slightly distorted and dry English delivery.”

“What happened next is the most mysterious part,” he added.

Luke Conniber and Isaac McKelvey, a couple of DJ producers in Manchester, England, known as Duke and Jones, took the audio from “Chicken Shop Date” and set it to a background song with a calm rhythm. Then they went up the song to their YouTube account, which has 12 million views and is growing.

But “Jiggle Jiggle” has become a phenomenon largely thanks to Jess Quolter and Brooke Bloit, A 21-year-old graduate of Laine Theater Arts, College of Performing Arts in Surrey, England. In April, the two friends were making pasta in their shared apartment when they heard the song and quickly choreographed the appropriate movements for the track – dribbling a basketball, turning the steering wheel – and the “Jiggle Jiggle” dance was born.

Dressed in sweatshirts with hoods and canopies (clothes were chosen because they were not made up, the women said in an interview), Ms. Quolter and Mrs. Bluit did 27-second video perform the routine themselves. It erupted shortly after the lady. Qualter published it on TikTok. Copycat videos have recently appeared from TikTok users around the world.

“It was all happening without me knowing about it.” Said Teru. I received an email: “Hey, the rap remix you did on Chicken Shop Date” went viral and did amazing things on TikTok. I like, “Well, that’s funny and weird.”

It erupted from TikTok and into the mass stream last month when Shakira performed “Jiggle Jiggle“Dance to NBC’s The Tonight Show with Jimmy Fallon. Snoop Dogg, Megan Ti Stallion and Rita Ora have posted to dance on it. Downton Abbey’s cast shook during a red carpet event.

“Anthony Hopkins has just arrived did something yesterday“Sir,” said Teru. “It would be too much to call it a dance. It’s more of a shudder. But he does it. something. ”

The whole episode was weird for his three children, especially his 14-year-old son, who is big on TikTok. “Why is my father, the most annoyed person in the universe, everywhere in TikTok?” Teru said, voicing his son’s reaction.

“I left my stench on his entire timeline,” he continued. “I think that made him very confused and a little resentful.”

Miss. Quolter and Mrs. Bluit find it equally surreal to see Shakira and others dance in their movements. “I almost forget we made it up,” she said. Said Qualter. “It doesn’t feel like it happened. It has over 60 million views. We see the number on the screen, but I can’t understand that there are people behind it. “

After the original remix of Duke & Jones went viral – that is, the one with the vocal song taken from “Chicken Shop Date” – the duo DJ-producer asked Mr. Teru to redo his vocals in a recording studio. That way, instead of just another TikTok earworm, Jiggle Jiggle could be available on Spotify, iTunes and other platforms, and its creators could gain some exposure and profit from it.

In addition to Mr. Theroux, five composers are listed in the official edition: Duke & Jones; Reese and Bigalow; and 81-year-old hitmaker Neil Diamond. Mr. Diamond became part of the team when his representatives signed with “Jiggle Jiggle”, which reflects his 1967 song “Red Red Wine” in the part in which Mr. Teru’s automatically tuned voice sings the words “red, red wine.” The song hit the Spotify virus charts worldwide last month.

So does that mean real money?

“I sincerely hope that we can all be a little shaken by this phenomenon. Or maybe a fold, ”Mr. Said Teru. “Until now, it was more like the end of the flicker.”

In his career as a documentary filmmaker, Mr. Teru has explored the worlds of male porn stars, the Church of Scientology, right-wing militia groups and opioid addicts. In his new BBC series “Forbidden America” ​​Mr. Teru explores the effects of social media on the entertainment industry and politics. Years ago, Netflix had a hit show focusing on Joseph Maldonado-Passage, better known as the Tiger King, Mr. Teru made a film about him. American documentary John Wilson, creator and star of HBOHow to with John Wilson“He was quoted as saying.

Now his work is overshadowed, at least temporarily, by Jiggle Jiggle. And like many people who go viral, Mr. Teru is trying to figure out what just happened and what he needs to do with this newly discovered cultural capital.

“It’s not like I have a catalog and it looks like I can play all my other new rap tracks now,” he said. “Obviously I’m not going to go around it. “Come and see Mr. Shake.” It will be a 20-second concert. “

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