Startups for years tackling the recycling crisis works in relative anonymity. But for those who have stuck to it – or survived the bad times – investors are now rewarding them with growing support, three founders told me this week at TC Sessions: Climate 2022 in Berkeley.
There were several different catalysts behind this change, most of which can be traced back to COVID.
“I don’t know if anyone remembers, but for a while it was a little difficult to get toilet paper there,” he said. Matan Horowitzfounder and CEO of AMP Roboticsa startup company with robots and AI vision that specializes in sorting recyclable materials.
“We’ve seen the demand for toilet paper turn into a search for recycled content, which turns into a search for our systems at a time when it was really hard to get people to come to work and people were afraid to touch packaging that might be came from households that had COVID. It was an accelerator for our business. “
The shortage of COVID’s supply chain, combined with new business models, has sparked a spike in investor interest, panelists said.