Choco Taco is not dead yet

“We heard our fans and hope to bring this favorite treat back to ice cream trucks for years to come!” Klondike tweeted at a desperate fan on Wednesday.

After Klondike confirmed that the Choco Taco was being cut, people complained about the product online. Some tossed around ideas on how to get him back.

“I’d like to buy the rights to your Choco Taco and not melt it from the childhood of future generations,” co-founder of Reddit Alexis Ohanian tweeted Fr. Unilever (a seat)Klondike’s parent company.
Senator Chris Murphy joked that it plans to introduce “legislation to implement the Defense Production Act to enforce continued production of Choco Tacos.” This tweet received over 10,000 likes.

The brand saw an outpouring of love for the Choco Taco, he said, and decided to rethink the move.

The Choco Taco may be back.

“The overwhelming support for Choco Taco has certainly caused us to reconsider our long-term plans,” Klondike said in a statement emailed to CNN Business on Friday. “The team is working on a plan to get him back, although it may take some time,” Klondike said.

But don’t get too excited.

“There is currently no set timeline for the return of the Choco Taco,” Klondike noted.

Klondike initially said it was discontinuing the Choco Taco due to an “unprecedented surge in demand across our portfolio.” Many companies have reduced their portfolios or menus during the pandemic to meet demand for more popular products.

But some people did not believe the explanation. They thought it was all a trick and that Klondike never planned to kill Choco Taco – just make enough noise to make sure it would be well received when it inevitably came back.

Klondike turned the theory in a tweet from July, written from the perspective of who else, Choco Taco. “I want to address the rumors: I’m really being stopped, it’s not a PR stunt,” the ice cream taco said. “I knew you loved me, but not THIS much.”

The brand reiterated this in a statement to CNN Business Friday. “The termination is the result of complex manufacturing challenges, not a stunt,” Klondike said.

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