After Klondike confirmed that the Choco Taco was being cut, people complained about the product online. Some tossed around ideas on how to get him back.
The brand saw an outpouring of love for the Choco Taco, he said, and decided to rethink the move.
“The overwhelming support for Choco Taco has certainly caused us to reconsider our long-term plans,” Klondike said in a statement emailed to CNN Business on Friday. “The team is working on a plan to get him back, although it may take some time,” Klondike said.
But don’t get too excited.
“There is currently no set timeline for the return of the Choco Taco,” Klondike noted.
Klondike initially said it was discontinuing the Choco Taco due to an “unprecedented surge in demand across our portfolio.” Many companies have reduced their portfolios or menus during the pandemic to meet demand for more popular products.
But some people did not believe the explanation. They thought it was all a trick and that Klondike never planned to kill Choco Taco – just make enough noise to make sure it would be well received when it inevitably came back.
The brand reiterated this in a statement to CNN Business Friday. “The termination is the result of complex manufacturing challenges, not a stunt,” Klondike said.