‘Bullet Train’ Sees $4.6M in Advances – Deadline

SATURDAY morning: Refresh for more analysis and charts Sonywith ‘ High speed train I saw a $12.6 million Friday, which the studio believes it will reach 30 million dollars. Some think it’s lower between $27M-$29M, but the thing with Sony is that they don’t usually get over their skis in their estimates.

CinemaScore is B+, which interestingly is the same as Kingsman: Secret Service, one of the comps that was floating around before the picture opened. This 2014 film opened with $36.2 million. PostTraks isn’t bad with an 82% positive score and 63% referral. The photo was always going to hit with the demo over 35 and that’s clear here with close to 40% showing. 18-34 is the 58% I heard would always slow down with this movie and the hope was that there might be more of them; this despite the fact that they are the dominant demo.

Why is High speed train more super train? The photo is a bit of a feathered fish when it comes to action movies: Brad Pitt in what looks like a stylized live-action cartoon. While the action is relentless, gory, and fun, one of the problems moviegoers have to overcome is that the film never shuts up. It’s too talky and not as good as a Quentin Tarantino talky, and it doesn’t take time to breathe tonally like a Nic Winding Refn film. All Snark said worth the price of Imax and PDF access and lots of fun. For a Joe Schmoe cinephile, not exactly mr. & Mrs. Smith which also stars Angelina Jolie ($50.3 million). You can’t blame Sony for having the guts to be original here, and as the new slogan goes in a vaccine-pandemic: better a movie with a window and supporting legs than a buried day-and-date streaming menu. That’s the only way to have peace of mind here, spending $90 million before P&A.

UniversalJo Koy’s comedy Easter Sunday arrives where the studio expected it – $5 million. Audiences aren’t exactly falling out of their seats with laughter, giving the DreamWorks film a B+.

FRIDAY morning: of Sony High speed train, starring Brad Pitt, I saw 4.6 million dollars in the Thursday previews that started at 3:00 PM at 3,596 locations. The picture is expected to bring in about $30 million this weekend as the last big hit of the summer before a two-month drought and a month without four four films.

It is interesting to note that although not necessarily comp as it was branded IP High speed train from director David Leitch had previews that weren’t all that far from his Fast and furious spinoff Hobbs and Shaw published in early August 2019, which is $5.8 million.

After late summer Thursday, High speed train is before MegThursday ($4M, $45.4M opening), and also last year The Suicide Squad to $4.1M (although the latter title was Day & Date on HBO Max and opened with $26.2M).

Critics are sour High speed train with a 53% on Rotten Tomatoes, but audiences like it more with an 83% on RT.

Easter Sunday

Easter Sunday
Universal

Universal/Dreamworks’ Easter Sunday starring Joe Who Saw 500 thousand dollars in 2400 theaters which started at 5 PM yesterday. Preview of Thursday’s lineups Easter Sunday are around that of Marry me (even though it was a Peacock day and date), which was $525K and beat August 2019. The art of racing in the rain which was $450K. The family comedy is expected to open in mid-single digits this weekend. Critics are not fans of Easter Sunday at 32% Rotten on Rotten Tomatoes.

Universal fired up the marketing campaign for Easter Sunday back in March when trailers were put up ahead of Jo Koy’s sold-out comedy tour Funny is Funny to entice his fans to see the films in theaters. An interactive QR code was displayed on the screens of his stand-up shows, sending them to the film’s Fandango page. Joe Coy also appeared at CinemaCon in late April leaving exhibitors in stitches and sharing how Steven Spielberg saw universal comedy in the history of stand-up.

The film campaign also included a 30-second spot in Game 6 of the NBA Finals, a spot in seven television premieres including The Bachelorette, Better Call Saul, So You Think You Can Dance, The $100,000 Pyramid and What we do in the shadows. Furthermore, Easter Sunday sponsored an episode of Family feud which features Joe Coy and his real-life family vs. Lydia Gaston and her family in real life. High impact digital placements take place on Meta (Facebook/Instagram), TikTok Top Feed along with digital presence on YouTube, Female Lifestyle and Cinephile sites.

There was a partnership in the AAPI community involving #A GoldOpen VIP event that included a screening and Q&A that was part of Gold House’s Meta Gold Talk series. There was also a comedy showcase hosted by Jo Koy spotlighting upcoming AAPI comics and a Rise for Comedy VIP Comedy Night in partnership with Rideback Ranch that featured more than 300 attendees of press, influencers and talent (including Simu Liu, Awkwafina and Lisa Ling). This event featured a panel on Performance in Entertainment moderated by Cathy Lim (Director of Media and Journalism for the McCarthy Foundation), a comedy set featuring Ronnie Chang, Jimmy O. Yang.

WB

Among the regular films, Warner Bros. DC League of Super Pets led Thursday and the week with $2.2 million and $33.8 million, respectively. of Universal no was second with a second Thursday of $1.56 million, -26% from Wednesday, and a second week of $27.4 million for a total of $87.3 million. Uni was third with Minions: The Rise of Gru with a fifth Thursday of $1.46M, -8% from Wednesday, a fifth week of $17.9M and a current total of $325.8M. Disney/Marvel Thor: Love and Thunder was 4th yesterday with a fourth Thursday of $1.3M, -12% from Wednesday, and a fourth week of $19.9M for a current total of $306.8M. At Paramount Top Gun: Maverick in its tenth Thursday scored $1.17 million, -3%, for a total of $13.5 million for the week and a current total of $654.1 million.

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