Streaming video has grown to another record share of TV use, as there now seems to be no reversal in the direction of the tide: in favor of cutting the cable.
The use of streaming made a big leap in May to a record high 31.9% share of TV time – and again took a share of all other potential uses: the leading share of cable fell to 36.5% from 36.8% last month; The use of television broadcasting decreased to 24.4% from 24.7%; and the share of “Other” (strong video games) fell to 7.2% from 8.2%, according to “The size“By Nielsen, his monthly macro look at television delivery platforms.
Total television use fell again, by 2.7% (typically, with a historically low point for May TV use). Broadcasting and cable viewing fell as expected, with viewing volume falling by 3.5% each.
But streaming has been boosted by some high-profile editions of Remembrance Day weekend, particularly a new season of Strange things on Netflix (NASDAQ:NFLX) and the release of Obi-Wan Kenobi at Disney + (NYSE:DIS). The debuts of these programs brought strong individual days, as Disney + grabbed 2.5% of the entire TV share on Friday, May 27, and Netflix took 9% of the total share on Saturday, May 28.
Among certain components of streaming services, most top services share most of the TV pie of streaming in general. Netflix Leader (NFLX) increased its share to 6.8% of television use by 6.6%; YouTube (NASDAQ:GOOG) (GOOGL) increased to 6.7% from 6.1%; hulu (DIS) (CMCSA) increased to 3.4% from 3.3%; and Amazon Prime Video (NASDAQ:AMZN) increased to 2.6% from 2.5%.
In addition to these leading services, the Other Streaming Group increased its share to 9.6% from 9.2%. This category also includes small services such as Crackle (CSSE) as well as linear streamers such as SpectrumCHTR), DirecTV and Sling TVknowing).
Turning to the weekly streaming ratings, Netflix’s (NFLX) Ozark finally dropped the three-week hold at the top of the charts, only to be replaced by a new series on Netflix: Lincoln’s lawyer was No 1 with 1.85 billion minutes of streaming, surpassing the still strong performance from Ozark (1.081 billion), as well as the Netflix movie Last year (767 million) and a reliable guy CoComelon (682 million).
Netflix again took nine of the top 10 in the overall standings; Disney + (DIS) made his one-time entry of №. 5 with your movie Chip and Dale: Rescue Rangers (594 million minutes). Completion of the first 10: No. 6, NCIS (NFLX), 552 million minutes; No. 7, Criminal minds (NFLX), 501 million; No. 8, The circle (NFLX), 467 million; No. 9, a foreigner (NFLX), 456 million; and no. 10, Perfect pairing (NFLX), 442 million.
Relevant local broadcast tickets: Nexstar Media Group (NXST), Sinclair Broadcast GroupSBGI), Gray TVGTN), Tegna (TGNA), EW ScrippsSSP). National operators: ABC (DIS), NBC (CMCSA), CBSBEFORE) (before), fox (FOX) (FOXA). And some names of advertising technologies related to connected TV: The Trade Desk (TTD), Magnet (MGNI), PubMatic (PUBM), Cryteo (CRTO), Year (rock).