Apple Store voted to merge for the first time

In a statement sent before the announcement of the results, Apple spokesman Josh Lipton wrote: “We are lucky to have amazing members of the retail team and we deeply appreciate everything they bring to Apple. We are pleased to offer very strong compensation and compensation for full-time and part-time employees, including health care, fee reimbursement, new parental leave, paid family leave, annual share subsidies and many other benefits.

Members wrote an open letter to CEO Tim Cook, announcing their union, called the Coalition of Organized Retail Employees, or CORE, and begging him not to run an anti-union campaign. She was left unattended. The company kept Littler Mendelson, the same company used by Starbucks. An almost daily parade of anti-union rhetoric followed, some at daily meetings called “withdrawals” and others side by side. Managers take people out of the store for walks and conversations, sometimes as often as every hour, DiMaria says. In late May, Apple sent a video to all its stores in the United States with the participation of Vice President of Retail Deirdre O’Brien. A union, she warned employees, “may limit our ability to make immediate, widespread changes to improve your experience.”

DiMaria says Apple has used intimidation tactics to try to trick workers into believing that if the union wins, they may lose their benefits, that attendance policies will be tightened and that they will not be able to meet. with their managers without the union. He says they seem to have adapted their messages to individual employees, which a worker at the Atlanta store said happened there.

Apple has taken a different approach than Atlanta in planning group meetings to discuss the union. They used to be mandatory, according to Atlanta store workers. At Towson, they were charged as volunteers, although they automatically appeared on staff schedules and they had to actively give up. The change in tactics follows a note Jennifer Abruzzo, chief adviser to the National Labor Council, said these so-called captive meetings with audiences were illegal. In light of these guidelines, the union representing the Atlanta store filed an unfair change in work practice at the NLRB.

Members of the suspended union effort in Atlanta contacted Apple employees at other stores, including Towson, to advise them on what to expect from Apple and how to fight. “When a manager says something in a public forum, it’s not enough to say it’s not true,” said Derrick Bowles, an Atlanta official and member of the organizing committee. Workers need to take the next step to explain why the claim is also illogical.

Bowles says managers have tried to portray Atlanta union organizers as aggressors, often throwing out terms such as “tension” and “harassment,” which he disputes in meetings. He says other Apple workers running union campaigns need to put those managers in place. “Like, ‘You say we may lose benefits. Is that a threat? Is this something you would like to write in writing? You have to put leadership in defense. If you are on the defensive, you will lose. ”

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